You get a plethora of options to design your avatar and background and even add text to your clothing (which is one letter short for grantalias).
For 1,50€ you can even buy your avatar in a "digital file" to brand your site. It would be nice though to know what the resolution was before buying. Of course I think the majority of people will be very happy with the low resolution copy they get.
A great little service for people who were not lucky enough to get a personalized animated version of themselves.